Last week on Gigaom Research: wearables and visual storytelling for marketers



Still scrambling for holiday gifts? This week, our writers have been testing out the season’s latest batch of fitness trackers, connected home hubs, and other gadgets so that you can make informed last-minute purchases. Meanwhile, the analysts over at Gigaom Research are already looking ahead: analysis about the near-term future of wearables and enterprise communication systems were some of the most popular reports this week.

Note: Gigaom Research is a subscription-based research service offering in-depth, timely analysis of developing trends and technologies. Visit research.gigaom.comto learn more about it.

Buyers Lens: How to build your brand with visual storytelling
David Deal

In his report for Buyers Lens, our newest research vertical, David Deal provides a primer for brands and enterprises who want to take advantage of platforms like Pinterest and Instagram to create visual content as a way of engaging consumers and building brand awareness. As social media…

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