Last week on Gigaom Research: wearables and visual storytelling for marketers



Still scrambling for holiday gifts? This week, our writers have been testing out the season’s latest batch of fitness trackers, connected home hubs, and other gadgets so that you can make informed last-minute purchases. Meanwhile, the analysts over at Gigaom Research are already looking ahead: analysis about the near-term future of wearables and enterprise communication systems were some of the most popular reports this week.

Note: Gigaom Research is a subscription-based research service offering in-depth, timely analysis of developing trends and technologies. Visit research.gigaom.comto learn more about it.

Buyers Lens: How to build your brand with visual storytelling
David Deal

In his report for Buyers Lens, our newest research vertical, David Deal provides a primer for brands and enterprises who want to take advantage of platforms like Pinterest and Instagram to create visual content as a way of engaging consumers and building brand awareness. As social media…

元の投稿を表示 さらに396語

The tablet magazine ship is sinking. Fast.



Last month I published a post on my company blog that caused some (shall we say) interesting feedback from both our publisher clients as well as the broader media community. While I was certainly not the first to proclaim the death of the tablet magazine, the now universally recognized and unequivocal data pointing to the steep decline of print-replica apps is becoming undeniable.

What’s even worse news for magazine publishers who have chosen either a PDF-based or Adobe InDesign-led “Plug-In” app solution in a race to cash in on Apple’s Newsstand is the damning evidence of Apple’s lack of support…and frankly, interest in the Newsstand app itself.

Once the “holy grail” for magazine publishers, promising front-and-center exposure for their periodicals, the Newsstand app in iOS 7 has become almost irrelevant.

As pointed out by Hamish Mckenzie from Pandodaily:

“…there is now no visual reminder within the Newsstand icon that there…

元の投稿を表示 さらに483語